Description: The Heli-Dawg is a 100% soft plastic lure that feels real to predator fish, which results in longer hookset opportunities. The Heli-Dawg... more info

Description: The Mag Super D swimbait is a 100% soft plastic lure. These lures use a tough BODY LOCK harness that will keep the body on during rough... more info

Description: The Magnum Bull Dawg is the larger version of the Regular Bull Dawg. The Magnum Bull Dawg is a 100% soft plastic lure that feels real to... more info

Description: This is the Super Mag Dawg, also known as the "Pounder". This is the Dawg to use when looking for that trophy musky. The Bull Dawg is a... more info

Description: The Super D swimbait is a 100% soft plastic lure. These lures use a tough BODY LOCK harness that will keep the body on during rough use.... more info